Carrboro’s lawsuit filed in early December against Duke Energy Corporation is the first case challenging an electric utility about climate deception practices.
One part of the complaint alleges that Duke Energy Corporation participated in “greenwashing,” a deception strategy in which corporations claim they are doing more to curb climate change and increase sustainable practices than they actually are. The Town claims Duke Energy Corporation’s participation in greenwashing has misled the public into conducting business with the corporation under the impression they were actively trying to help the environment.